FRS Beverages Makes Gatorade Vet Delin New CMO

FRS Healthy Energy beverages has named Han Delin as its Chief Marketing Officer. FRS (a.k.a. Free Radical Scavenger) is a line of low-calorie, anti-oxidant-based line of energy drinks and products. It has been growing steadily, adding distribution and fans including Lance Armstrong who is a board member and shareholder.

It is Delin’s job to build its advertising platform, promotions, public relations, strategic alliances and product innovation. Delin has 18 years experience in such matters. He spent the past 11 years at PepsiCo where most recently he launched Gatorade low-calorie G2 sub-brand. He also worked on the Aquafina and Lipton brands.

Prior to joining Pepsi, he spent seven years as an account manager at Leo Burnett working on brands such as McDonald’s, Marlboro and United Airlines.

“Throughout his career, Hans has demonstrated an exceptional ability to establish and strengthen brands through innovative marketing, an avenue we are excited to build upon,” said Maigread Eichten, CEO of the FRS Company, Foster City, Calif.

FRS, which was launched in 2004, is the official sponsor of the Discovery Channel Pro Cycling Team. Its ad agency is Cutwater, San Francisco. Its competitors include Glac