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FRS Healthy Energy beverages has named Han Delin as its Chief Marketing Officer. FRS (a.k.a. Free Radical Scavenger) is a line of low-calorie, anti-oxidant-based line of energy drinks and products. It has been growing steadily, adding distribution and fans including Lance Armstrong who is a board member and shareholder.
It is Delin’s job to build its advertising platform, promotions, public relations, strategic alliances and product innovation. Delin has 18 years experience in such matters. He spent the past 11 years at PepsiCo where most recently he launched Gatorade low-calorie G2 sub-brand.
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