Fledgling Gale Group Keeps Busy

The Gale Group, which opened its doors in June, has unveiled its first three campaigns and landed two new accounts.
The shop, which specializes in fashion, beauty and accessories ads, claims $6 million in billings.
Gale has already broken campaigns for Laundry by Shelli Segal, a women’s clothing line; Zee, a new brand of men’s footwear by Trezeta in Westport, Conn; and Innovative Styling Options, a line of hair care products from Zotos International in Darien, Conn.
The New York agency was also awarded two more Zotos accounts last week: hair care products Senscience and Bain De Terre. The accounts were previously handled in-house; billings are estimated at $1 million each.
Billings on the Laundry, Zee and ISO accounts total more than $2 million. Ad duties for both Laundry and Zee were previously handled in-house, The Laundry and ISO accounts were awarded after reviews. ISO was previously handled by Cramer-Krasselt in Chicago.
Agency principal Mindy Gale, a fashion marketer for 12 years, was previously creative director of Graphtech here. The shop also does public relations. “We understand how to merge all the [marketing] tools,” she said.