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Fitzgerald + Co. will lead the marketing and public relations team that will prepare consumers for electric and natural gas deregulation in Virginia.
The Atlanta agency defeated Earle Palmer Brown in Bethesda, Md., and its public relations partner, Burson-Mar-steller, in a review that included three other unnamed shops. The budget for the five-year account is $30 million.
Fitzgerald, which handled similar consumer education programs for Georgia (1998) and Ohio (2000), teamed with Powell Tate, the Washington, D.C.,
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