Fiserv’s B-to-B Account in Play




Financial Services Firm Down to Finalists
CHICAGO–Fiserv Inc. is talking to shops about its $3-5 million business-to-business account, the company confirmed.
“From time to time, we look at our resources in that capacity,” said Kevin Kasper, a representative for the Brookfield, Wis., company.
Incumbent Cramer-Krasselt, Milwaukee, is participating in the search, which has been winnowed down to three to five shops, sources said. Also thought to be among finalists are BBDO and Colle & McVoy, both in Minneapolis, sources said.
Kasper declined to identify the participants, saying the search was national and that it had been reduced to a “handful” of agencies.
Fiserv processes financial data, such as check processing, for banks and other institutions. The company has grown through more than 90 acquisitions and also has overseas offices. Some of the acquisitions retain their own brand name. The company is No. 3 in the field, behind Electronic Data Systems and First Data.
C-K has had the business for about 10 years and has never been forced to defend.
Final presentations are set for the week of June 20 and a decision is expected by the end of the month. K