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NEW YORK Fifth Third Bancorp has hired ad shop Latinvox here for Hispanic initiatives after a two-month review, the client said.
According to a statement, the scope of work includes advertising, promotions, grass-roots efforts, and media planning and buying. A budget was not disclosed. The general-market agency for the bank is Cincinnati-based Sunrise Advertising.
Larry Magnesen, svp of marketing at Fifth Third Bancorp, also in Cincinnati, said in a statement, “The Hispanic population has grown substantially in our core markets and this group is significant to our growth strategy.”
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