FH Los Angeles Enlists Sumner

Hayley Sumner, recently named svp and director of the consumer brand and entertainment practice at Fleishman-Hillard, is a New York native with decidedly nonurban interests.

A self-described cowgirl, the 40-year-old exec—formerly an entertainment-public relations consultant—enjoys horseback riding, fly-fishing and hiking with her 125-pound rottweiler, Brando. In 2002, she launched Pooch Pants USA, a line of pants for dog owners that come equipped with treats, toys and a water bowl. And early in her career, she left Young & Rubicam’s entertainment unit in New York for Winnipeg, Canada, where she raced cars and participated in equestrian events.

Despite all that, Sumner said her appointment at Omnicom Group’s FH in Los Angeles represents “a big move for me,” largely because it’s her first foray into global PR. In the new post, she oversees three staffers and reports to Richard Kline, general manager and president of FH L.A.

“I think the opportunity is ripe right now—there is so much integration between consumer products and entertainment,” said Sumner, who will also focus on new business and maximizing the entertainment element for existing FH clients.

“Hayley has outstanding expertise in both brand marketing and in impacting the entertainment arena,” said Kline.

In the early 1990s, Sumner was an assistant vp heading the entertainment unit of Rubenstein Associates in New York. She left in 1992 with colleague Dan Klores to start Dan Klores Communications, where she was president of the entertainment division. She eventually moved to L.A. to launch the agency’s West Coast office.

Sumner left DKC in 2000 to found PR and management firm The Hayley Sumner Co. She gave that up after the events of 9/11 led her to reconsider her priorities, and she began working as a consultant.