FEMA Attracts 5 for Flood Work

BOSTON Five contenders have returned a request for proposal issued two weeks ago by the Federal Emergency Management Agency, which is seeking a shop to handle advertising and public relations for its National Flood Insurance Program, the client said.

Annual billings are $12-15 million, according to the client.

Returning the RFP were Havas’ Arnold, which is based in Boston; Interpublic Group’s Campbell-Ewald in Warren, Mich.; WPP Group’s J. Walter Thompson, Atlanta, and the team of Ogilvy & Mather and Burson-Marsteller, both in Washington, D.C; as well as Arrow Mountain, also of Washington.

FEMA is seeking an agency to execute an integrated campaign to help increase flood insurance sales by 5 percent each year, according to Arthur Lampros, contract specialist at FEMA. The scope of the campaign has yet to be decided.

Written proposals are due June 30; presentations are scheduled for early July. A decision is expected in September, said Lampros.

Previously, the account was handled by IPG’s Bozell.