FCB Adds Business From Hilton Hotels

LOS ANGELES Hilton Hotels has awarded a creative assignment for its various brands to Interpublic Group’s Foote Cone & Belding after a review, the company confirmed.

The estimated $25 million piece of business, won by FCB’s San Francisco office, includes an umbrella assignment for Hilton-owned brands including Hilton, Conrad, Doubletree, Embassy Suites Hotels, Hampton, Hilton Garden Inn, Homewood Suites by Hilton and Hilton Grand Vacations.

FCB’s Chicago office retained Doubletree and Homewood Suites following a review launched last spring [Adweek Online, July 14], but lost the flagship Hilton Hotels brand to WPP Group’s Young & Rubicam in Irvine, Calif., with media awarded at that time to Omnicom Group’s OMD.

“We look forward to utilizing our skill with both above-the-line and below-the-line communications to help establish Hilton hotels as the first choice of travelers,” said Dominic Whittles, president of FCB, San Francisco, in a statement.

Jeffrey Diskin, svp of Hilton brand management and marketing, said in a statement that he is “greatly enthusiastic about sharing with customers our Hilton vision and combined culture through a highly clever and emotive, multifaceted marketing campaign.”

The Beverly Hills, Calif.-based client could not be immediately reached for comment, and other competitors for the business won by FCB could not be determined.

The first work from FCB is expected to break in the first quarter of 2006.