CHICAGO-Fallon McElligott was the big winner at this year’s The Show, the Minneapolis Advertising Federation Copywriters and Art Directors’ competition, capturing best of show and 88 other awards.
Garnering the top honor was “Jimmy the Product Tester,” one of Fallon’s kitschy “Dick” TV spots for Miller Lite. The agency won five gold, 13 silver and seven bronze awards, plus 49 merit awards.
Hunt Adkins took home a total of 36 awards; Carmichael Lynch nabbed 34; Martin/Williams took home 22 awards.
From among the 2,078 entries, a total of 248 gold, silver, bronze and merit awards were handed out during The Show ’97, held Oct. 9.
Judges were Scot Armstrong of Wieden & Kennedy, Portland, Ore.; Kara Goodrich from Leonard Monahan & Partners in Providence, R.I.; Alex Bogusky of Crispin Porter & Bogusky, Miami; Chris Halas of Elgin Syferd/DDB Needham in Seattle; Chuck McBride of Foote, Cone & Belding, San Francisco; Steffan Postaer from Leo Burnett, Chicago; and Lisa Wilker of Archive magazine in New York.
Separately, Fallon and its graphic design affiliate, Duffy Design, took top honors at the first Beer Cup Advertising & Design Awards, presented in Denver during the Great American Beer Festival.
Duffy won best of show for its advertising and design campaign on behalf of First Reserve beer, a product of the Flagstone Brewery in Winston-Salem, N.C.
Fallon’s work for Miller Lite was judged the best national brewery TV campaign. The top national brewery commercial was “Clydesdales,” a Budweiser spot created by DDB Needham Chicago.
Judges at the Denver competition included Jeffrey Epstein, director of the Chicago Portfolio School; Tom Sharbaugh, president of The Leap Group in Chicago; and Jan Zechman, president of Zechman Creative in Chicago.
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