Equal Opportunity Web

A new report indicates that the number of blue-collar workers’ accessing the Web from their homes grew at a rate that was larger than any other occupational group over the past year.

According to Milpitas, Calif.-based Nielsen NetRatings, the number of laborers and factory workers who accessed their home Internet service increased at a rate almost double that of full-time students or executives and managers. “The Internet was, at first, an elitist country club reserved only for individuals with select financial abilities and technical skills,” said Sean Kaldor, vice president of eCommerce, NetRatings, in a statement. Kaldor said that nearly all demographic groups were now represented on the Web, effecting Net advertising and e-business.

Data Points*:
IN GENERAL:
–The Internet grew 25 percent since last March
–Number of people who have access to the Web from home: more than 5.5 million, rising 31 percent in the past year (March ’00-March ’01)

OCCUPATIONAL WIRINGS:
–Homemakers got online faster than any group except blue-collar workers. Forty-nine percent more homemakers were wired compared to last year, a total of 2.5 million people
–Number of wired sales workers rose 37 percent, to more than 5.6 million people
–Number of factory operators and laborers who accessed the Web in March ’01: 9.5 million
Number of factory operators and laborers who accessed the Web in March ’00: 6.2 million

VIEWING HABITS:
–Average number of hours users spent online during March ’01: 11
–Average number of pages users viewed online: 698

Source: Nielsen NetRatings, April 2001
*All figured based on U.S. At-Home data