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LOS ANGELES Independent Butler, Shine, Stern & Partners has won Epson’s $30 million-plus creative and media account.
The other finalists were MDC Partners’ VitroRobertson in San Diego and independent SS+K in New York.
The incumbent, Omnicom Group’s DDB in Venice, Calif., retains Epson’s professional imaging business, worth an estimated $5 million.
“We’ve been fans of Epson for a long time, so it was a passion play for us, especially on the creative side,” said John Butler, partner and ecd at the shop in Sausalito, Calif.
“Butler,
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