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BOSTON Allied-Domecq-owned Dunkin’ Donuts has tapped independent Fort Franklin to support the introduction of the chain’s Turbo Ice espresso beverage, which is being tested this month in Portland, Maine.
Fort Franklin has crafted promotional materials that revolve around a character called “Turbo Ice Man,” who drives around the city on a Segway scooter doing everyday things quickly.
“We came up with ideas that fit well with the lifestyle of [Portland],” said agency chief executive Marc Gallucci.
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