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NEW YORK Verizon DSL breaks three TV spots and two radio ads this week promoting its new offer of DSL service for $14.95 per month for the first year.
The ads, by Draft in New York, use the tagline, “We never stop working for you,” and aim to reach customers dissatisfied with dial-up service. Nearly 50 percent of Americans still use dial-up Internet service, said Nancy Grebey, managing director at Draft.
Directed by Tom Schiller of GO Films, two spots highlight the frustrations of streaming content from the content’s point of view.
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