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New York shop Della Femina, Rothschild, Jeary and Partners must be hoping reverse psychology will work in these tough times.
Its first campaign for Marsh & McLennan Cos. includes a full-page ad that broke last week in The Wall Street Journal and bears the copy?ostensibly written by MMC: “We’re a Fortune 200 company. We’re 130 years old. We do business in over 100 countries. Yet hardly anyone’s heard of us. Maybe we should fire our advertising agency.”
The
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