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LOS ANGELES Independent davidandgoliath has won creative and media duties for the MGM Mirage-owned Las Vegas property New York-New York following a review.
“This is a great opportunity,” said David Angelo, shop chairman and CCO. “As a category, it is as predictable as auto-sales advertising. It’s a standard formula, but New York-New York is such a powerful name, we have a chance to rewrite the casino advertising playbook for years to come.”
Angelo said he “christened the victory by hitting a $1,000 jackpot on the wheel of fortune.
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