Digital Agency Swift Buys PR Shop Saeger Media Group

Drops "Collective" from name

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Portland, Oregon-based digital creative agency Swift Collective has acquired Los Angeles-based public relations agency Saeger Media Group for an undisclosed sum.

The combined company, announced Monday, will operate under the name Swift, and employ about 80 staffers.

"We have already seen PR and digital and social merge in the mindset of the consumer," said Liz Valentine, CEO of Swift, who added that the company sees an opportunity to amplify its work in design, development, and social media.

The acquisition closed July 15.

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