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Ugly Duckling Campaign Wins Year’s Single Best of Show Trophy
LOS ANGELES–DGWB Advertising dominated the 42nd Annual Orange County Advertising Federation Ad Awards, taking home eight golds, including Best of Show, for its Ugly Duckling Car Sales TV campaign.
The ceremony, a three-and-a-half-hour marathon that included a lengthy airing of non-English ads with no subtitles, was held March 25 at the Newport Beach Marriott Hotel & Tennis Club. This year’s judges broke from tradition in awarding one Best of Show instead of separate trophies for broadcast and print.
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