DGWB Adds 2 Clients to Roster

DGWB has won a pair of accounts worth more than $13 million in combined billings.
The Irvine, Calif., shop won the $10 million Creditcards.com account after a review of Southern California shops [Adweek, March 20]. A campaign will break this summer, said agency president Mike Weisman.
Separately, DGWB picked up ad duties for Jax, Hawthorne, Calif., after a review of undisclosed agencies. Billings are estimated at $3 million.
Jax, whose CEO hails from trading card company Upper Deck, has patented a technology that allows it to apply graphics to glass. The resulting images are visible only from one side, making the technique ideal for bus window ads, said Weisman.
“The technology has a lot of potential, and they are well-connected to the world of sports,” said agency partner Mandi Dossin.
Jax is producing sunglasses with pro baseball team logos. DGWB will launch the product with a consumer campaign breaking in the next six weeks in sports publications, baseball team programs and on cable sports programming.
“Our advertising will play off the emotional connection [fans] have with their teams,” said Weisman.
DGWB will also handle Jax’s Web site development.
In pitching the business, agency executives arrived at the client’s headquarters in a Winnebago with the windows and interior decked out in team logos.