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Account Director Need Not Be a ‘Car Person’
LOS ANGELES–Deutsch has begun a search for a national account director on its Mitsubishi business, as it prepares to reposition the car maker with a new national campaign.
The agency is talking to several candidates about the post, according to Mike Sheldon, executive vice president and general manager of Deutsch/LA in Marina del Rey, Calif.
“It doesn’t even have to be a car person,” said Sheldon. “We’re looking for a big brain, big heart and a thick skin.
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