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LOS ANGELES Deutsch/LA’s last spot in the current campaign for the Mitsubishi Lancer breaks today. The agency said the strategy of selling Mitsubishi vehicles to different age groups will continue under its new CEO and co-chairman Finbarr O’Neill.
“This spot follows in a campaign that has shown the car as useful, urban and cool, broadening the appeal of the brand,” said Eric Hirshberg, managing partner and executive creative director at Deutsch/LA in Marina del Rey, Calif.
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