Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Dcode is planning a virtual road trip with National Football League coaches and players for a campaign it calls “The Drive to Detroit,” a 20-spot, seasonlong promotion for Monday Night Football on ABC.
The New York agency was awarded the account in late June, following a number of assignments it created for ABC Sports, including ads for the Indy 500 and National Basketball Association.
Dcode’s first ad—promoting the NFL’s kickoff game between the Oakland Raiders and New England Patriots—will break during the British Open telecast on July 16.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in