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LOS ANGELES Independent davidandgoliath is launching a multimedia push for Bacardi’s Cazadores Tequila, according to chairman and CCO David Angelo.
Its new campaign positions the Cazadores brand as unpretentious and sports whimsical a tagline emphasizing the tequila’s distinctive label: “The one with the deer on it.” The campaign includes a new Web site with Webisodes, outdoor iterations (including a billboard with a deer apparently “busting through”), online banners, event marketing and traditional television and print. An eight-page supplement will run in Men’s Journal, among others.
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