Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
How do you make someone understand taste without actually putting a dish in front of them to, well, taste? That’s what American Express and the New York Times are trying to do with this new 360-degree VR experience featuring celebrity chef David Chang.
Chang takes viewers inside his uni with chickpea hozon dish, explaining why he’d combine ingredients like fermented chickpea and sea urchin, while strange visuals of said ingredients dance across the screen.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in