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Data, the cloud and omnichannel marketing took center stage at Adweek’s March 7 Executive Lab event at the Scandinavian House in New York. Sponsor and co-host Nielsen Marketing Cloud, led by executive vp Mark Zagorski, discussed how data—much of it available through the growth of cloud-based services—can help marketers and media vendors better serve and reach their audiences. And a panel featuring executives from Johnson & Johnson, UM and Havas Media walked the 150 attendees through the finer points of omnichannel marketing.
Following a presentation from Forrester Research analyst Jim Nail about the application of programmatic advertising in the TV marketplace, the morning wrapped up with a keynote speech from Rishad Tobaccowala, Publicis Groupe’s strategy and growth officer.
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