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Ever wonder when and where the touchdown celebration began and how it evolved from a simple high five to the shimmy or the shake to the shimmy, shimmy shake? T-Mobile has you covered.
In the brand’s new Super Bowl spot, released today, Justin Bieber tells the world how the touchdown dance came to be. The 60-second spot, by Publicis Seattle, will run in the first quarter of the game.
Not only does the spot feature a dapper tuxedo-wearing Bieber, labeled by T-Mobile as a “celebration expert,” the ad also features New England Patriots tight end Rob Gronkowski as a caveman in the Stone Age and true celebration aficionado Terrell Owens.
Take a look at the spot, “Unlimited Moves,” below.
The star-studded Super Bowl spot isn’t a new move for T-Mobile.
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