Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Tough guys do cry, and their water works can bring us all to tears. And isn’t a good collective sob what we really need right now?
Cricket Wireless continues its relationship with WWE superstar and actor John Cena, this time pulling a prank of sorts on him. He’s usually the one surprising his fans in videos for the AT&T brand, but this time the tables are turned.
Cena, loaded down with fan mail, sits on a soundstage reading aloud the heartfelt letters about how he’s inspired people with his never-give-up message.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in