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LOS ANGELES Mitsubishi Motors North America today said it would review the creative portion of its estimated $190 million U.S. ad account now held by Omnicom Group’s BBDO West in Los Angeles.
Select Resources International, Santa Monica, Calif., has been tapped to conduct the review, which will also include the digital portion of the business currently handled by Organic, according to the automaker.
Agency representative Roy Elvove said BBDO would not defend: “We were aware that the contract was up and that an RFP had been issued, and decided not to participate.
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