Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Crispin Porter + Bogusky’s upcoming campaign for Giro’s new skiing and snowboarding helmets leverages technological advances to challenge industry leader Boeri.
The Miami shop’s print campaign for Giro’s Fuse line breaks in the November issues of Freeze, Powder, Skiing, Transworld Snowboarding and Ski magazines.
The helmet incorporates an ad-justable ventilation feature, an advance the Santa Cruz, Calif.-based client is hoping will appeal to skiers and snowboarders.
“Giro spends a lot of time on design and research,” said agency director of account services Jeff Steinhour.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in