CP+B, Fallon Win Athena Awards

NEW YORK Crispin Porter + Bogusky took home best of show honors at the 2004 Athena Awards for a Borders ad execution that inserted wrapping paper into newspapers.

The Miami shop’s “Book Wrapping Paper” ad also contained copy that described the pleasures of receiving a book as a present. The Newspaper Association of America, which sponsors the Athena Awards, will make a donation in the grand prize-winning agency’s name to a fund that has been set up for a new newspaper advertising course at Virginia Commonwealth University’s Adcenter.

Fallon in Minneapolis won the most awards in the general advertising division, with one silver and three bronzes. It won a silver for “Sparkling,” which shows a Holiday Inn sign and the copy, “Sparkling or still? It depends on how many people are in the pool.” The tagline: “Relax, it’s Holiday Inn.” The “Sparkling,” “Celebrity” and “Towels” campaign also picked up a bronze award. Fallon’s other two bronze awards went to two Finnegans beer ads: “Leprechaun,” with the copy “Nobody likes a sober leprechaun,” and “If Swallowed,” which read “If swallowed, contact old girlfriend immediately.” The tagline for those two spots was “Finnegan’s Irish Amber. As Irish as it gets.”

Two shops won gold Athena Awards in the general advertising division: McKinney + Silver in Raleigh, N.C., for “Classifieds” for Audi, which showed classified ads circled in a way that resembled the automaker’s logo, and Point to Point Communications in Cleveland for a United Way of Greater Cleveland campaign. That work presented a check superimposed on a dismal scene. For example, the check resembled a blanket on a homeless man. The tagline: “Your check makes all the difference.”

The Athena Awards were presented at a Wednesday evening ceremony in New York. A complete list of winners is available at www.athenaawards.com.