Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Best Buy has awarded MDC Partners’ Crispin Porter + Bogusky branding duties for its “Geek Squad” computer repair team, the electronics retailer said.
Geek Squad advertising efforts had previously been handled in-house.
The Miami-based agency’s first campaign for the squad is expected to launch in March and include TV commercials, print ads and in-store components. The Geek Squad spent nearly $25 million on ads last year and almost $15 million so far in 2006, per Nielsen Monitor-Plus.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in