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International cosmetics giant Coty has opted to retain OMD in the U.S. for media planning and buying, per sources, after a protracted review that began 10 months ago.
Like many marketers, New York-based Coty slashed its ad spending during the recession. Last year it spent $75 million in domestic measured media, down almost 40 percent from approximately $120 million in 2008, per Nielsen. Those figures exclude digital.
Omnicom’s OMD successfully defended against two contenders: Havas’ MPG and WPP’s Maxus.
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