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NEW YORK The Spanish Tourism Board has retained Havas’ MPG and sister digital shop Media Contacts for its estimated $55 million global media account after a review.
WPP Group’s Mediaedge:cia and Aegis Group’s Carat also competed for the account.
The account will continue to be managed by MPG’s Madrid office.
Rafael Urbano, general director of MPG Madrid, said in a statement: “During these uncertain times, it is key to invest in differentiation strategies, just like [the board] has done.
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