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San Francisco—Coming off last year’s record-setting 116-win season, the Seattle Mariners are launching a heavy-hitting ad campaign for 2002.
Seven new TV commercials for the Major League Base ball club from local shop Copacino are currently running in five Western states. They con tinue the Mari ners six-year tradition of featuring popular players in surprising roles.
In one spot—reminiscent of Wieden + Kennedy’s famous Nike ad with Tiger Woods—Ichiro Suzuki, last season’s rookie sensation, is seen on an empty field, casually bouncing a ball on his bat.
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