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NEW YORK Marcello Serpa, partner and general creative director of AlmapBBDO, Sao Paulo, Brazil, will receive the Lifetime Achievement Award at the 49th annual Clio Awards Festival, the organization said.
“We’ve chosen him because of his leadership, integrity, passion and vision,” said Tony Gulisano, managing director, Clio Awards, New York. “He’s an educator and a mentor as well.” The Clios, like Adweek, are part of the Nielsen Co.
Serpa, 45, is a force in Latin American advertising.
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