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NEW YORK In another effort to win over Web publishers, Claria said it hoped to strike partnerships with them to distribute its Internet-tracking software.
The Redwood City, Calif., adware maker is negotiating with publishers to offer their users personalized Web content in exchange for downloading Claria’s tracking software. The tracking software would collect anonymous information on Internet-browsing habits to compile customized Web content, including news feeds and stories. Claria would also use the profile to target advertising to consumers through its newly formed BehaviorLink ad network.
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