Chili Served to FS&D

Flynn, Sabatino & Day has traded burgers for chili.
The Toledo, Ohio-based agency was awarded the Skyline Chili chain’s estimated $3 million account after a review that included Freedman, Gibson & White in Cincinnati and undisclosed other contenders.
The Skyline business will be handled by FS&D’s office in Cincinnati, where the chain is headquartered.
“Skyline is great addition. It’s well-known and loved in southern Ohio, and it provides another major client for our Cincinnati operation,” said Greg Sabatino, president of the $40 million agency.
FS&D will develop a new spot TV and radio campaign that will break in 1999 in Skyline’s major Midwest markets.
The agency’s other core business in Cincinnati is Fifth Third Bancorp’s estimated $3 million account.
The Skyline win meant FS&D had to resign its media buying duties for Wendy’s International co-ops in central Ohio. Skyline was willing to let the agency keep the business, but Wendy’s was uncomfortable with the conflict, even if the chili chain was serviced from Cincinnati.
“We’re sad to part with Wendy’s,” said Sabatino. “We’ve worked with them for several years, but we understand [their apprehensions] and have parted on very amicable terms.”
Founded 50 years ago, Skyline operates more than 100 units in Ohio, as well as a few outlets in Indianapolis, Louisville, Ky., and Florida. The chain’s signature menu item, “3-Way Chili,” is spaghetti topped with chili and cheddar cheese. The chain sells that item and others through its online store at www.skylinechili.com.