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Bow Tie Icon to Cover in Some Ads; Jingle Retooled for 3 Models
DETROIT–General Motors’ Chevrolet division has used “Genuine Chevrolet” as the tagline for its cars for almost four years, but the line is notably absent from a new divisional TV spot.
The 60-second spot, “American Snapshots,” ends with the Chevrolet bow tie emblem and a voiceover: “Wherever America’s going, we’ll be there.” The ad was created by Campbell-Ewald Advertising, Warren, Mich., Chevrolet’s national agency. Media is placed by GM Mediaworks, also in Warren.
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