Check Out 2015’s Shorty Award Winners for the Best Use of Social Media, Apps and Video

A few big names and quite a few surprises

Who are the top brands and content creators on today's most popular digital platforms? That's the question the Shorty Awards attempts to answer each year, and now we know the winners for 2015.

This year, in addition to naming a top winner in each category, the Shorty Awards has added additional levels of victory—Gold, Silver and Honorable Mentions—to accommodate this growth. 

"The number of entries in the Shorty Awards have roughly doubled every year since launch," said Gregory Galant, co-founder of the Shorty Awards and CEO of Muck Rack. "So it's become extremely competitive to win. Even excellent work in hotly contested categories might not win, so we added additional levels of distinction for work that was deemed extraordinary by our academy." 

The award ceremony will take place April 20 at The TimesCenter.

Here's a video recap of the winners announced on Snapchat, followed by a full list of winners in each category:

 

Check out the full list of winners below: 

Best on Twitter

NBA

 

Best Brands on Facebook 

Winner

Un Illustre Inconnu

Honorable Mention

MTV Match Machine

NOS Energy Drink

 

Best Brands on Vine 

Winner

Lowe's

Silver Honor 

Oreo's

Honorable Mention

BatDad

JBL

Mashable

M&M's

Visa

 

Best Brands on Instagram 

 

 

A photo posted by Expedia (@expedia) on

Winners

GoPro

Expedia

Gold Honor

SyFy's Ascension

Airbnb

Silver Honor

Mashable

XBox

Honorable Mention

Mercedes Benz

Google Glass

 

Best Brand on Snapchat

The Maze Runner

 

Best Brands on Pinterest 

Winner

Jetsetter

Gold Honor

L'Oréal

Honorable Mention

Bank of America

Dreyer's Ice Cream

Honey Bunches of Oats

International Delight

Kohl's

 

Best Brands on Tumblr

Winner

Game of Thrones

Honorable Mention

Huffington Post

 

Best Brands on YouTube

Winner

GoPro

Silver Honor

Always

Honorable Mention

All Things Hair

RedBull

Disney on Broadway

 

Best Brand on LinkedIn

Wells Fargo

 

Best Brand on Google+

Closer

 

Best Twitter Campaign 

The Bench

 

Best Facebook Campaign 

Winner

Lidl Fan Cup / Play online. Shoot offline.

Honorable Mention

A.1. "New Friend Requests"

Mute the Mouth: An Above the Influence Game

Thanksblasting

Un Illustre Inconnu steals the Facebook identities of 40 influencers
 

Best Multi-Platform Campaign

Winner

Project Architeuthis

Silver Honor

HBO, Veep

Foot Locker Horse With Harden

Honorable Mention

AT&T – It Can Wait

Dairy Queen Blizzard Battle

Jibo, The World's First Family Robot

Jordan Brand // #RE2PECT

MTV EMA 2014

#O2Possessed

Social coverage of 2014 Venezuelan Crisis

Tidy Cats Kitten Week

Virgin America "Free Love Field" Advocacy Campaign

Wall and Chain: A true story about belonging by Airbnb

What is i3 Anyway?

 

Best Tumblr Campaign 

Starbucks Pumpkin Spice Latte Fall 2014

 

Best Social Good Campaign

Winner

Humane Society Silicon Valley presents Eddie the Terrible

Honorable Mention

American Red Cross & Bitly – Hope.ly

AT&T – It Can Wait

FactnotFiction.com

Feeling Nuts

Flying It Forward

Home's Best Friend

Nestlé Fitness Bra Cam

WTFP?! Where's the Family Planning?!
 

Best Ambassador and Celebrity Campaign 

Sphero & Zach Braff / Wish I Was Here Holiday Engagement

 

Best Integration with Live Television

NFL Network: Together We Make Football

 

Best Mobile App

Winners

Ken Burns, the Definitive American History App

WE THE ECONOMY 20 Short Films You Can't Afford to Miss

 

Most Creative Use of Technology

Winner

Wake Up & Smell The Bacon

Silver Honor

Sharknado 2/Philips

Honorable Mention

American Red Cross & Bitly – Hope.ly

Live From Space

 

Best Use of Gamification

Project Architeuthis

 

Best Social Media Tool

American Red Cross & Bitly – Hope.ly

 

Best Contest or Promotion

Winners

Foot Locker Horse With Harden

#iamheretotakeyourjob Intern Draft

 

Best Data Visualization

Winner

Trulia's 25 Most Appetizing Cities for Zombies

Silver Honor

Live From Space

 

Best Use of a Hashtag

Winner

#PutACanOnIt

Silver Honor

#LikeAGirl

Honorable Mention

#100happydays challenge

AT&T – It Can Wait

#DontKillSeanBean – Legends on TNT

#PricelessSurprises

The Voice Instant Save

Thrown Back Thursdays

UN Women's #HeForShe Solidarity Movement for Gender Equality

 

Best Use of Video

Proud to Play

 

Best Use of Humor

Winner

Devil Baby Attack

Honorable Mention

Cheeteau by Chester

Ford "Haunted Carwash"

PMK∙BNC: "Barely Legal Pawn"

 

Best Use of a Meme

Winner

EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project

Gold Honor

#BreakingBad on @tvrecord

First Ever Selfie with Jesus

FamilyShare Network

Memes That Help Winning A Presidential Election

Honorable Mention

#30RockEmojiQuotes

"Hey Girl" is out – "Hey Lassie" is in! STARZ launches meme campaign for Outlander

Hey, Girl–There's Some Laundry In My Basket and I'm Happy To See You

NBC's #RejectedCandyHearts

 

Best Use of Animated GIFs

Winner

EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project

Silver Honor 

Starbucks Pumpkin Spice Latte Fall 2014

The Perfect GIF

Honorable Mention

Olo Bags

STARZ's live GIFing campaign for Outlander

The Perfect GIF

Wunderman's 12 Days of Gifaways

 

Best Photography and Graphics

Winner

First Ever Selfie with Jesus

Honorable Mention

Be Sure it's Secure

Jordan Brand // XX9

NBA Social Graphics

Shutterstock: Inspiring Creativity

 

Best Real-Time Response

Winner

Sold! Nissan Purchases 1996 Maxima from Brilliant Craigslist Ad

Gold Honor

Arby's Pop Culture Hat Trick

Samsung Takes a Bite Out of the Competition

Silver Honor

Pharrell Wears Smokey Bear's Hat to the Grammys

Slim Jim #Bendgate: Safe in your pocket, safe in your mouth

Honorable Mention

adidas #allin or nothing

Aeromexico / #vivamexico

E3 Social War Room for Ubisoft

EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project

Great American Cookies & the NCAA's "Impermissible Icing"

Lewis Hamilton's #TeamLHmovie

Mars Chocolate North America Snickers – Suarez Tweet

NOS Energy Drink: GSP's Resurrection

#TechnologyAndStuff: When a Strike Out Becomes a Home Run

To Read, Or Not To Read – It Doesn't Matter, Sonic's Here To Help You

World Cup 2014 Twitter Visualization

 

Best IRL Activation (In Real Life)

Winner

#TDThanksYou

Honorable Mention

Ballantine's Check In Machine

truth hijacks the MTV VMAs

 

Best Small Agency

#sadclown

 

Best Mid-Size Agency

Big Spaceship

 

Best Large Agency

VaynerMedia

 

Best Small Business

Casper: Bedtime is Back

 

Best Large Business

FedEx Delivers More Than Packages

 

Best Customer Service

CBC'S #NOTWEETLEFTBEHIND Approach to Social Engagement

ING Bank Orange Support

 

Best in Auto

Winner

Sold! Nissan Purchases 1996 Maxima from Brilliant Craigslist Ad

Silver Honor

Audi Canada 'Tight Parking'

Distracted Driving Awareness

Fit Kit

Honorable Mention

BMW M5 Instagram

Do You Vespa?

Ford "Haunted Carwash"

Ford of Canada – Brand Social Media 2014

GLA Packed

Project Titan

Yo! Test Ride

 

Best in Business to Business

Winner

This Is a Generic Brand Video

Silver Honor

#72hrsofyes

 

Best Consumer Brand

Winner

#LikeAGirl

Honorable Mention

#SURGEisback

 

Best in Consumer Electronics

Winner

Samsung Takes a Bite Out of the Competition

Honorable Mention

JBL #CordFail

 

Best in Education

Mute the Mouth: An Above the Influence Game

 

Best in Events

2014 MTV Video Music Awards

 

Best in Family and Parenting

Ella's Kitchen's Farmacy (Hain Celestial)

 

Best in Fashion, Beauty and Luxury

Winner

All Things Hair – Big Hair Meets Big Data

 

Best in Film

Winner

Devil Baby Attack

Honorable Mention

#ProjectMitty

 

Best in Financial Services

Winner

#TDThanksYou

Silver Honor

Bankrate #FutureSelfie Scholarship

Honorable Mention

A Salute to Small Business Owners Who Shed Their Clown Suit #sadclown

Hello play!

#poemgrams with love, from PayPal

#sadclown

The Priceless Engine – JT Campaign

Visa – NFL Draft Stories: How You Should Judge Michael Sam

 

Best in Food & Beverage

Arby's Pop Culture Hat Trick

 

Best in Games

Winner

EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project

Silver Honor

Assassin's Creed Unity

Honorable Mention

BEYOND SOCIAL – LEGO Batman 3: Beyond Gotham

Sunset Overdrive Explosion Week

Words With Friends "May The Best Friend Win"

 

Best in Government and Politics

Winners

NASA Social Media

The Story of Jokowi's Impromptu Walkabout Campaign

Honorable Mention

I AM SOLO

NATO on Facebook: Creating a global conversation

Putting "Care" in Recruitment with Facebook

 

Best in Health and Fitness

Winner

Google Glass Helped Kids in Hospital Visit Zoo

Silver Honor

Creating Membership Growth With Content Marketing

Excedrin Creates a New Category with Content

Honorable Mention

Hain Celestial's Tyson's Pro Tips

MedPost Social Content

#myHealthie – A Healthy Selfie Social Engagement Contest

 

Best in Home and Decor

Ikea hej

 

Best in Hospitality

Meet Me at Starbucks

 

Best in Music

Winner

Kings of Leon & NachoVision

Honorable Mention

15th Annual Latin GRAMMY Awards – Social Media Celebration

Spotify Year in Music

the #mVroon5 hashtag project

 

Best in News

#Tiananmen89

 

Best in Retail and E-Commerce

Best Buy Hinting Season

 

Best in Sports

Winner

adidas Brazuca

Honorable Mention

#HELLWEEK Across America

 

Best in Technology

Winner

Live From Space

Honorable Mention

ASUS "Transform Everyday"

HTC Creatography

"Moto 360 Design Face-Off" Google+ Community Challenge

Project Ava: Finding Avaya's Silicon Valley Cool

 

Best in Television

Winner

BoJack Horseman

Honorable Mention

#DontKillSeanBean – Legends on TNT

MTV Match Machine

The Voice

 

Best in Tourism

Winner

Travel Wisconsin's #BragBadge Social Listening Campaign

Silver Honor

Aspen, Colorado

Lindblad Expeditions Photobomb Campaign

Pure Michigan Instagram Beach Challenge

Honorable Mention

I Love NY Gift Guide

Instagram Influencer Trip to Philadelphia

#TakingOverChooseChicago Instagram Ambassadors

 

Best in Travel

Winner

Happiest Travel Day

Honorable Mention

7 Wonders of Oregon

Flying It Forward

 

Best in Wine, Beer & Spirits

Winner

Friends Are Waiting

Honorable Mention

Ballantine's Campaign for a #WhiskyEmoji

Cuervo Shot Sized Content