Casper Created a Truly Bizarre Hotline for Insomniacs Last Night and Didn't Even Make a Sales Pitch

If you were sleeping, you would have missed it

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

So, how’d you sleep last night? If you said “lousy” (or “I didn’t”), you could be among the 10 percent of Americans with chronic insomnia. Or maybe you were just up too late stressed about something, slumber eluding you once again.

Either way, mattress brand Casper was looking to reach you. In case you missed it, here’s what happened:

At 2 a.m., TNT, TBS and AMC began airing a series of bizarre 15-second spots with “Can’t Sleep?” superimposed over nonsensical footage—a salmon jumping upstream, time-lapse video of plants sprouting—set to what can only be described as 1970s-era elevator music with a hint of porno-film soundtrack.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in