Carat To Introduce Fortuna Optimizer For Spot Buys

With Office Consolidation, the Plan Is to Double Shop’s Capacity
NEW YORK–Recently arrived Carat North America chief executive David Verklin is reorganizing the agency’s broadcast spot buying department and adding a potentially powerful new media tool to the agency’s arsenal.
The changes include the implementation of Fortuna, proprietary optimizer software able to manipulate minute-by-minute audience rating data on a regular basis to track spot buys.
Spot buys at most agencies are based on Nielsen Media Research figures that measure audiences by 15-minute intervals.