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You may be a carefree and playful millennial out living your life to the fullest. But if you’re looking to capture that perfect magical snapshot on the street, your smartphone camera won’t do—you need a Canon.
That, at least, is the upshot of a new ad from the consumer tech marketer and Grey New York. Featuring a chaotic Rube Goldberg sequence set to the song “City’s Alive” by Chief White Lightning, it’s a dazzling, upbeat and ultimately charming ode to perspective.
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