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The Cannes Lions festival has today named the nine jurors responsible for awarding its inaugural Glass Lion, or Lion for Change. Launched with a focus on gender, the new award will celebrate work that "breaks through unconscious gender bias" and "shatters stereotypical portrayals of men and women."
Cindy Gallop, founder of IfWeRanTheWorld and former chief of Bartle Bogle Hegarty New York, serves as jury president for the new award.
"I want every single creative in every country around the world to desperately want to win the Glass Lion," said Gallop in a statement.
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