Can a Pair of Latin Artists Help 222-Year-Old Cuervo Look a Little Younger?

Shaving a few decades off an 18th-century tequila

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On a rainy night last week, the Kola House, a trendy cocktail lounge in New York’s Meatpacking District, was full of two things: hipsters and bottles of Cuervo.

The hipsters are usually there anyway. As for the well known tequila brand, the bottles weren’t just sitting behind the bar, they were all over the place—to be precise, they were inside of glass-box pedestals strategically placed around the floor, each dramatically lit from beneath as though the bottles on display were artwork.

Which

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