Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES WPP Group’s Y&R has parted ways with Callaway Golf, according to sources.
The agency declined comment. The client could not be immediately reached.
Y&R handled only the Callaway-branded woods, irons, golf balls, brand marketing and women’s products, an estimated $15 million piece of the company’s overall business, per Nielsen Monitor-Plus. Across all its brands, Callaway spent $50 million on ads in 2007, per Nielsen. That spending supported brands such as Callaway, Odyssey, Ben Hogan and Top-Flite.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in