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TBWA International has won a new ad assignment from Callaway Golf International.
TBWA Simons Palmer in London has been tapped by Callaway to create the European product and print brand campaign.
Billings for the new assignment, which includes creative and media duties, are estimated at about $10 million, sources said. The win could position TBWA for additional Callaway ad assignments in the U.S. through TBWA Chiat/Day in Venice, Calif. Callaway’s estimated $15 million U.S. account is handled by Dailey & Associates in Los Angeles.
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