Burnett Fires Images

WASHINGTON — Leo Burnett has ousted Images USA, the Atlanta-based shop that handles the African American portion of the U.S. Army’s $95 million account, sources said.

Chicago-based Burnett and Images disagreed about the fees Burnett pays subcontractors on the account, among other issues, sources said.

Images operated without a signed contract since Burnett won the Army business in July 2000 [Adweek, April 8]. As the primary contractor, Burnett has the power to fire subcontractors.

Ray DeThorne, shop evp on the Army account, would only say, “The two agencies have decided to go their separate ways, and it is an amicable parting.”

Bob