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Burger King Spain knows you spend all day looking at Instagram stories, so why not build your own Whopper while you’re at it?
The brand created nine stories, one for each of the traditional Whopper ingredients. The 15-second segments of each story featured a fun,cheeky poll that invited users to pick their favorite toppings. Once the polls were completed, they generated a unique coupon (sent through DM) for fans to redeem at a Spanish Burger King location of their choice for their free, customized Whopper.
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