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NEW YORK Buick is not exactly the first car choice among the Xbox generation. But the General Motors brand thinks it can find 30-something car buyers with a new video-game promotion.
Buick is in the midst of a gaming competition it kicked off with EA Sports to coincide with its sponsorship of the Buick Invitational golf tournament, held last weekend. It is challenging Xbox 360 players of the “Tiger Woods PGA Tour 08” game to record clips of them completing challenges, such as making a hole-in-one, for an opportunity to win a Buick Enclave.
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