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CHICAGO The first TV executions in Bud Light’s “Real men of genius” campaign, which until now has aired exclusively on radio only in the U.S., debuted during this week’s Monday Night Football telecast.
The spots from Omnicom Group’s DDB in Chicago use the same anthemic songs about men in unusual jobs, or with unusual characteristics, that have been a staple in radio spots from DDB since the campaign began in 1999.
One spot, for example, celebrates “Mr.
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