Brands Continue to Dump Deen

Food mogul's apology interview does little in terms of damage control

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Sponsors are now lining up to drop Paula Deen, even after the food mogul tearfully addressed her racism scandal on the Today Show. 

Bloomberg reported that Walmart will cease carrying Paula Deen's line of Southern-themed cookware and kitchen decorations and Caesars Entertainment said that it would rebrand the Paula Deen restaurants at four of its casinos.

“While we appreciate Paula’s sincere apologies for statements she made in her past that she recently disclosed during a deposition given in response to a lawsuit, after thoughtful consideration of their impact, we have mutually decided that it is in the best interests of both parties to part ways at this time,” Jan Jones Blackhurst, Caesars' evp of communications and government affairs, told The New York Times.

In the past week, Deen has faced several blows to her lucrative business empire, as her sponsors cut ties from the toxic publicity generated by a former employee's accusations...

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